The problem I have with this ad — and it isn’t helped by the sublime music and extremely high production values — is not that it’s emotionally manipulative per se, but that it takes peoples’ legitimate fears and aspirations and distorts and abuses them with the sole purpose of selling some bullshit product. So listen up, suckers: purchasing a pretentious brand of alcohol won’t save you from your grey, pointless lives; wearing black tie doesn’t equate to chivalrous behavior.
These are lies, and they have fuck-all to do with heroism or straight-talking — straight talking FFS! Oh the freakin irony! — or freedom or chivalry or any other emotional buzzword.
As Bill Hicks says, marketing people are ‘the scum of the earth’, ‘the ruiners of all things good.’
So wake up and smell the friggin hangover, before these insidious fuckers pollute every last decent thing on this planet.
That’s why I hate this fucking ad. And that’s why I’m shouting at the people who are swallowing this bullshit whole.
Tags: ad, Bill Hicks, booze, chivalry, Chivas, evil, insidious, manipulation, marketing, pretentious, shit
October 16, 2009 at 8:02 am |
An ad made for, and apparently by, 14-year-old white boys.
October 16, 2009 at 10:49 am |
And beloved by saddos of all ages.
There seem to be more and more of these contemptible ads every day. It’s all very distressing.